Jessica Kathryn Collection is a curated online store selling furniture, lighting and homewares, run by interior designer Jessica Sheridan. But it didn’t start here.
We originally built the main Jessica Kathryn interior design website, a portfolio and enquiry site for Jess’s design practice. That project went well, the site worked, enquiries came in, and the relationship stuck.
When Jess decided to launch a separate store to sell curated pieces directly, she came straight back to us. The brief wasn’t just “build a Shopify store”. It was more nuanced than that. The Collection store had to do two things at once: sell products directly to customers, and act as a shop window that drives awareness and leads back to the interior design business.
That dual purpose shaped every decision. The design language had to feel connected to the main Jessica Kathryn site without being a carbon copy. The navigation, the product presentation, the tone of the copy, all of it had to make sense whether someone arrived looking to buy a lamp or ended up enquiring about a full interior design project.
We built the store on Shopify, keeping the layout clean and product-focused while weaving in enough of the Jessica Kathryn brand identity to make the two sites feel like part of the same world. Product photography, category structure and the overall user journey were all designed with both conversion and brand awareness in mind.
The Collection store launched alongside the existing Jessica Kathryn site, giving Jess two connected touchpoints for her business: one that sells, and one that sells her services. The two sites link together naturally, and the store has become both a revenue stream and a client acquisition tool for the interior design practice.
