We don’t settle for bland or forgettable. We shape brands that demand attention. Whether it’s a bold new logo, a full visual identity or a standout brand system, we craft branding that works as hard as you do.
We’re a Leeds-based brand identity studio working with businesses across Yorkshire and the UK. We create brand identities that go beyond logos, building clear visual systems that help businesses show up consistently across print, digital and real-world touchpoints.
Our work focuses on clarity, confidence and longevity, helping brands stand out without relying on gimmicks or short-lived trends.
A strong brand identity gives your business direction and credibility. It helps people recognise you, understand you and trust you more quickly.
We work with businesses who are growing, evolving or ready to sharpen their positioning. That might mean a full rebrand, a brand refresh or bringing structure to something that’s grown organically over time.
The aim is always the same: a brand that feels considered, confident and easy to apply day to day.
We create brand identities that are built to work in the real world — not just on a presentation slide. Working with hospitality, retail, events and service-based businesses across Leeds, Yorkshire and the UK, we develop brands that support growth and stand the test of time.
for businesses that need clarity on who they are and how they should show up
as part of a wider identity system
that give brands a consistent visual language
to help teams use the brand confidently and consistently
for businesses ready to move forward
A selection of brand identity work for businesses at different stages, from new ventures to established brands looking to reposition or refresh their visual identity.
“Danny and the team, are always super helpful, creative and collaborative on all our design requirements across concept taverns. Highlight project for us was new logo and assets including menus and merch for the Northern Snooker Centre, they successfully honoured the venue's history while creatively incorporating snooker into all elements, enhancing the brand identity and elevating everything they touched.”
"As well as providing a bespoke website design, perhaps more importantly, LGJ provided us with a strong brand. Our website is a critical part of lead generation and once we had our new site and brand we really started to get noticed. We get loads of compliments about our brand because it's really striking and it stands out, which is exactly what we wanted!”
If your brand no longer reflects where your business is heading, we can help you work out the best next step.
It depends on what you need. Some projects focus on core identity elements, others include brand strategy, guidelines and supporting assets. We’ll always scope this clearly at the start.
Yes. Many of our projects involve refining and strengthening existing brands rather than replacing them entirely.
Brand identity is a collaborative process. We work closely with you throughout, sharing ideas, exploring directions and refining the work until it feels right. There’s room to explore and adjust as we go, and we don’t disappear after the first round.
Timelines vary depending on scope, but most projects take a few weeks from initial direction to final delivery.