Star Pins
Star Pins is the sister brand to King Pins, built around a full-on entertainment experience that goes far beyond bowling. From state-of-the-art ten pin lanes to ice-free curling, shuffleboard, tech darts and virtual shooting, it’s a venue designed for everything from casual drop-ins to big group nights out. They needed a rebrand and a new website that matched that energy and variety.
We developed a bold new identity that gives Star Pins a clearer, more confident presence. The visual system is playful, modern and flexible, designed to work across a fast-moving venue brand with lots going on, while staying consistent at every touchpoint.
Alongside the core identity, we created supporting graphic design and marketing assets that bring the brand to life across the venue experience. From menus and signage to promotional materials and in-venue graphics, everything was designed to feel unmistakably Star Pins.
The new website was a key part of the project, giving Star Pins a digital platform that reflects the atmosphere of the venues and makes planning and booking simple. Clear navigation, strong visuals and a smooth user journey help visitors quickly understand what’s on offer, whether they’re coming for bowling, crazy golf or a full night out.
With a refreshed identity and a website built to support growth, Star Pins now has a brand presence that matches the experience inside the venues. Fun, confident and instantly recognisable, the new system gives them the tools to expand while staying consistent across every channel.
Working with Little Green Jesus has been fantastic for the team here at King Pins. Danny has been with us from the start, working on branding, marketing assets, and on-site materials. On top of this work, Danny also worked on the design and rebuild of our website – with everything delivered to a high standard and within the required timeframe. The work on our brand and online presence has brought us eye-catching, engaging, and informative content across-the-board, helping us to achieve impressive brand awareness figures following our successful launch activity throughout summer 2023. ️
Brand Manager | King Pins
