We’re Little Green Jesus, a creative branding agency working with pubs, restaurants, bars, hotels and hospitality groups across the UK. We build brand identities with the personality to fill rooms and the backbone to scale.
Hospitality is one of the toughest trading environments in the UK. Margins are tight, customers are spoiled for choice, and a beautiful venue with a bland brand is wasted potential. Good branding isn’t about a nice logo, it’s about giving customers a reason to remember you, tell their friends about you, and come back.
We’ve built hospitality brands from scratch, rebranded historic pubs, and helped multi-venue groups unify their identity across sites. Our sweet spot is independent-minded brands with proper ambition, the operators who want to stand for something, not just survive.
We’re based in Leeds and we’ve been designing for hospitality since 2010. The agency was built on referrals from hospitality clients who liked what we made for them.
We’ve built enough of these brands to know exactly what they need.
Logos, marks, colour, typography and visual systems built to work everywhere.
For new venues, new concepts or rebrands that need a fresh start.
Where hospitality branding actually lives. We sweat this stuff.
Brand identity translated into the physical space.
We make sure the brand photography matches the rest of the identity.
Documented systems so your team can apply the brand consistently.
A selection of hospitality brand identity projects, from independent pubs to multi-venue groups, built to stand out and scale.
We’ve worked with enough hospitality brands to know what separates the ones that thrive, here’s what we bring to every project.
Hospitality brands need to work in places most brands never have to. Tin signs, bottle labels, tap badges, bar frontage, paper menus, fogged mirrors. We design for the real world, not just the screen.
Our best work is for operators who want to stand out, not blend in. We push for bolder, more confident identities and we back it up with the craft to make them work.
Most hospitality brands need both. We do them together, which means consistent output, shorter timelines, and usually lower cost than splitting it across two agencies.
We didn’t have a website until 2026. For 15 years, every hospitality client we worked with came through a recommendation. That’s the work doing the talking.
"We had a disconnect in design quality between our customer-facing assets and our websites. Our websites looked outdated and no longer on brand. Little Green Jesus was able to fully align our brand across all aspects of the business including the website. When a company grows it is important that no aspect gets left behind. This is what Little Green Jesus was able to do for us, It brought our brand and our brand DNA in front of our customers every single time they visit the site.️"
"Working with Little Green Jesus has been fantastic for the team here at King Pins. Danny has been with us from the start, working on branding, marketing assets, and on-site materials. On top of this work, Danny also worked on the design and rebuild of our website – with everything delivered to a high standard and within the required timeframe. The work on our brand and online presence has brought us eye-catching, engaging, and informative content across-the-board, helping us to achieve impressive brand awareness figures following our successful launch activity throughout summer 2023. ️"
From first conversation to final files, here’s how a hospitality branding project works with us.
We get under the skin of your venue, your audience and what the brand needs to stand for, before we pick up a pencil.
Bold, considered identity work built around your venue’s personality and the customers you want walking through the door.
Your brand applied consistently across every touchpoint; signage, menus, print, digital. Built to work on a tin sign as well as a smartphone screen.
We don’t hand over the files and disappear. Guidelines, team training, ongoing support, we’re here long after the reveal.
No, but it’s one of our biggest sectors. We’ve worked with pubs, bars, restaurants, hotels, breweries, cafes and catering companies. That depth of experience means we skip the obvious mistakes and get to the good stuff faster.
Yes. Naming is a proper specialism and we treat it as such; proper strategy sessions, shortlisting, testing for domain and trademark availability, and helping you land on something that’ll age well.
A focused identity project typically starts from around £3,500. A full brand with strategy, naming, print collateral and guidelines can range from £7,000 to £15,000+. We’ll give you an honest number upfront.
4-6 weeks for a focused identity, 8-12 weeks for a full brand system with naming or strategy. We keep things moving and won’t drag a project out for invoicing.
Yes, and we’d recommend it. Brand and website built by the same team means consistent execution across every touchpoint, shorter timelines, and typically better value than two separate agencies.
Both. We work with independent operators who want a brand that punches above its weight, and with growing hospitality groups who need a visual system that scales across multiple venues without losing what makes each one distinctive.
