The Cat’s Pyjamas is an Indian street food and craft beer restaurant with three sites across Leeds, full of personality and not remotely interested in blending in. The brief was rooted in old Bollywood poster art: loud, colourful, completely its own thing. We were in.
Hot pinks, bold type, illustrated motifs and a tiger logo that means business. The identity leans hard into Bollywood aesthetics and carries through menus, merch, signage and social without losing any of its energy. It tells you exactly what you’re in for before you’ve sat down.
The website is the brand in motion. Collage-style layouts, vivid colour, Devanagari script details and our own food photography throughout. It’s bold and fun to scroll, but the menu, the story and the ordering information are all exactly where they should be. It feels like the restaurant. Job done.
