A lot of branding agencies in Leeds will hand you a logo, a colour palette and a PDF of guidelines, then call it a day. We think that’s about half the job.
We build brands as complete visual systems; logo, typography, colour, tone of voice, packaging, signage, digital assets, everything you need to show up consistently and confidently across every touchpoint. From the website to the menu to the van wrap.
We work best with businesses in hospitality, food & drink, leisure and events, industries where brand presence directly drives footfall, bookings and revenue. But we also work with professional services, tech companies and ambitious startups who understand that a strong brand is a growth tool, not a vanity project.
We’ve been doing this from our studio in Leeds since 2010. Every client we’ve ever worked with found us through word of mouth, which is probably the strongest brand proof we can offer.
Every brand project is different, but here’s the kind of work we do. Some clients need the lot; others need us to sharpen what they’ve already got.
Clarity on who you are, what you stand for and how you should show up, before a single pixel is designed.
Logo marks, wordmarks and icon systems built as part of a wider identity, not in isolation.
Typography, colour, imagery style, layout principles, a complete visual language for your brand.
Clear documentation so your team (and anyone you work with) can use the brand confidently and consistently.
Labels, boxes, wraps, bags, packaging that looks the part on shelves, bars, counters and in customers’ hands.
Not starting from scratch, evolving what you have into something sharper, clearer and more consistent.
A selection of brands we’ve built, refreshed and strengthened for businesses across Yorkshire and the UK.
We work across a range of sectors, but these are the ones where we do our best work, and where strong branding makes the biggest difference.
Bars, restaurants, pubs, bowling alleys, entertainment venues. Brands that need to look good on signage, menus, social media and everywhere in between.
Breweries, street food brands, food producers, cafés. Packaging, labels, menus, branding that works on shelves and behind counters.
Festivals, shows, exhibitions, event spaces. Brands that need to create excitement, sell tickets and build a following.
Tech companies, recruiters, consultancies, architects. Brands that need credibility and clarity to win new business.
Every brand we build has strategic thinking behind it. We don’t just make things look nice, we make sure the brand works: in print, on screen, on signage, in a customer’s hand. Form and function.
We’ve branded breweries, bowling alleys, restaurants, street food vans, architecture studios and tech companies. We understand how brands live in the real world, and we design for that, not for a mood board.
You’ll be involved at every stage. We share work early, welcome honest feedback and don’t get defensive about it. The best brands come from proper collaboration, not an agency disappearing for 6 weeks and coming back with “the big reveal”.
We’ve run a successful creative agency since 2010 entirely on word of mouth. We didn’t even have our own website until this year. That’s the strongest endorsement of our work we can think of.
"As well as providing a bespoke website design, perhaps more importantly, LGJ provided us with a strong brand. Our website is a critical part of lead generation and once we had our new site and brand we really started to get noticed. We get loads of compliments about our brand because it's really striking and it stands out, which is exactly what we wanted!"
"Danny and the team are always super helpful, creative and collaborative on all our design requirements across Concept Taverns. Highlight project for us was a new logo and assets including menus and merch for the Northern Snooker Centre - they successfully honoured the venue's history while creatively incorporating snooker into all elements, enhancing the brand identity and elevating everything they touched."
No mystery. No jargon. Here’s what happens when you work with us on a brand identity project.
We dig into your business, your market, your audience and your ambitions. This isn’t a questionnaire, it’s a conversation.
We explore creative routes and present options. You’ll see where the brand could go before we commit to a direction.
We build out the full identity, logo, type, colour, assets. Refined through collaboration, not guesswork.
You get everything you need: master files, brand guidelines, templates, and the confidence to use them consistently.
A logo is one part of a brand identity. A full brand identity includes your logo, typography, colour system, imagery style, tone of voice and guidelines for how it all works together. Think of the logo as the face, the brand identity is the whole personality.
Most brand identity projects take between 4 – 8 weeks. A simpler rebrand or refresh can be quicker. Larger projects with packaging, guidelines and multi-channel rollout take longer. We’ll give you a realistic timeline upfront.
A refresh keeps the core of your existing brand but sharpens, modernises and tidies it up. A rebrand is a more fundamental rethink, new positioning, new identity, new direction. We’ll help you figure out which one makes sense based on where your business is and where it’s heading.
Yes. Packaging is a natural extension of brand identity work and something we do regularly, from beer cans and food packaging to retail boxes and bags. We design packaging that’s consistent with your brand and built for the real world.
Everything you need to use the brand confidently: master logo files in all formats, typography and colour specs, brand guidelines, templates for common use cases, and any additional assets agreed in the scope (packaging, signage, social templates, etc.). You own all of it.
